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Marketing Cloud is the premier platform for delighting customers with 1:1 customer journeys — and it is never late to update. Its monthly upgrades always have something awesome for marketers to play around with.

Salesforce is all geared up for the cold months as it rolls out another batch of massive updates for Winter ‘20.

Is social still important?

This is the question that AFDigital Founder Pauline Pangan dissected in her Innovation Forum 2019 talk, “Why Social Listening Matters Now More Than Ever.” In a nutshell, in a world where connected customers expect a connected experience, the answer to the big question is YES.

In the Fourth Industrial Revolution, where rapid technological change is transforming the way customers and businesses connect, it has become more important than ever to have a winning Customer Relationship Management (CRM) strategy. Don’t have one yet? Getting started may not be as difficult as you think.

As times drastically changed within the past few months, our team realised that there’s a deeper approach on how we can deliver the best service to our customers: by taking better care of our employees.

In these extraordinary times where digital innovation advances to become the modern solution for sustainability and staying connected, more people are relying on e-commerce for convenient access to resources and essentials.

Salesforce Gold Consulting partner AFDigital is looking forward to building more successful client engagements with their broad spectrum of cloud business solutions. The onboarding of Scrum expert James Chan as a Sydney-based Project Manager will catapult the team into bigger and better opportunities.

Furthering our dedication to give the best customer experience to our clients, AFDigital is pleased to announce that we have been appointed as the FIRST Datorama Certified Partner in the Philippines! This will enable us to help more organisations grow and evolve with marketing intelligence and analytics.

Social Studio just becomes more and more powerful with every Salesforce release. And with the August 2019 update, the social listening tool offers more capabilities for users that do a lot of ads and boosting on Facebook (in this age of digital marketing, who doesn’t?).

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Influencer marketing has been hot news in the advertising game for the past few years. It was a natural progression from the more conventional celebrity marketing that we had all grown accustomed to. But what is the real benefit of it?