November 23, 2020

Salesforce Winter '20 Release Highlights: Marketing Cloud

Marketing Cloud is the premier platform for delighting customers with 1:1 customer journeys — and it is never late to update. Its monthly upgrades always have something awesome for marketers to play around with.

October 24, 2020

Salesforce Winter '20 Release Highlights: Service Cloud

Salesforce is all geared up for the cold months as it rolls out another batch of massive updates for Winter ‘20.

October 14, 2020

Why Social Listening Matters

Is social still important?

This is the question that AFDigital Founder Pauline Pangan dissected in her Innovation Forum 2019 talk, “Why Social Listening Matters Now More Than Ever.” In a nutshell, in a world where connected customers expect a connected experience, the answer to the big question is YES.

October 11, 2020

IMMAP Wed Wednesdays: 6 Tips To A Great CRM Strategy

In the Fourth Industrial Revolution, where rapid technological change is transforming the way customers and businesses connect, it has become more important than ever to have a winning Customer Relationship Management (CRM) strategy. Don’t have one yet? Getting started may not be as difficult as you think.