February 3, 2020

AFDigital had an awesome 2019 full of events, milestones, and successful customer journeys and it was all because of YOU! As 2020 unfolds, we are preparing a lot of these events and journeys on a whole different and better level to give back to you. Get to know about Villa World, our new clients, Heroku, team certifications, and the newest Salesforce Spring ‘20 update that will be dropping soon.

Be the first to know about what’s yet to come for you and AFDigital by subscribing to us now!

VILLA WORLD CONTINUES TO PROVIDE EXCELLENT CUSTOMER EXPERIENCE THROUGH SALESFORCE MARKETING CLOUD


Known for giving beautiful homes to more than 45,000 Australians for over 30 years now, Villa World isn’t stopping anytime soon in improving their services and giving excellent customer experience.

As they tapped AFDigital for help, they found the perfect partner: Salesforce Marketing Cloud.

Transitioning from Pardot (Salesforce’s B2B Platform) to Marketing Cloud has become a smoother way for the brand to implement sales and marketing solutions — allowing Villa World’s Customer Excellence Team to transition its customer survey over to the platform. With Marketing Cloud now present in Villa World, this enabled the brand to automate processes and allowed them to communicate with a larger number of customers that they can reach.

With the help of AFDigital and the Salesforce cloud platform, Villa World’s vision to create a best-of-breed customer experience is now more possible for the brand.

"[AFDigital’s] consulting team took the time to understand the complexities of our business to implement a solution that works for our sales and marketing teams. Their support team has also been extremely helpful in getting the early phases of our transition project up and running and are very eager to assist. We have been thoroughly impressed and would highly recommend to anyone looking for a Marketing Cloud implementation partner." – Bevan Connelly, Marketing Operations Lead

More of how Villa World’s smooth and successful transition to Marketing Cloud worked for them in our January newsletter.

AFDIGITAL’S NEW CLIENTS

Building smarter organisations together has always been our goal for our clients, which is why more and more clients are tapping us to help them with their digital transformation needs:

SPOTLIGHT: HEROKU AND TEAM CERTIFICATIONS

We’re sticking to our resolution: we’re getting #BiggerAndBetter — so if you haven’t heard it yet, AFDigital has added Heroku, a powerful cloud platform, as a new capability to continue building successful customer journeys for your organisation.


Why is Heroku something we’re excited to be talking about?

Heroku is a Platform-as-a-Service that lets ANYONE — not just developers — build, deploy, monitor, and run apps so they can digitise processes. We’ve jotted down all the reasons why you need it for your business.

In case this is something you’d like to take for a spin, we’re brewing a little something for you this February. Stay tuned and register here for more Heroku updates!

As we’re widening our capabilities, our team has also been widening our skills set through additional certifications to continue giving you better services that will help you create more winning customer journeys:


SALESFORCE SPRING ‘20 UPDATE


Another update from Salesforce will be globally available on 17 February 2020 and this Spring ‘20 release is something that you wouldn’t want to miss.

Here are some of the new products and features that you should be keeping an eye on:

  • Sustainability Cloud
  • Salesforce Data Mask
  • myTrailhead for Customers and Partners
  • In-app Guidance for Lightning App Builder

Click play to watch the video playlist about what Spring ‘20 has to offer and tune in for our upcoming blog about this first major Salesforce release in the coming weeks.


That’s a recap of our January newsletter. If you want more of these monthly updates in your inbox, connect with us!